About us

Welcome to The Southern Story, where the timeless beauty of South Indian handicrafts comes alive. We are a team of dedicated designers with a shared passion for the rich heritage of Indian handicrafts.

Our Story

As designers, Gowdham, Vignesh, and Shahul have spent years on the ground, deeply immersed in South India’s Craft Development Programs. By working side-by-side with local artisans, we bridge the gap between ancient, traditional techniques and contemporary design, ensuring these heritage art forms flourish in the modern world.

Our Mission: Preserving the Soul of the South

Our mission is to celebrate and preserve the essence of South Indian craftsmanship. We champion the incredible skill of our artisans, bringing their work to a global stage to ensure their legacy continues to grow and inspire future generations.

Why We Create

• Authenticity: We believe every handmade piece carries a unique story and a soul that machines cannot replicate.

• Empowerment: We are committed to building sustainable livelihoods and creating lasting opportunities for our artisan communities.

• Innovation: We use our design expertise to reimagine traditional crafts through a sophisticated, modern lens.

The Vision: Southern Story

Every product we offer is a collaboration—meticulously designed by us and handcrafted by masters of the trade. This journey culminates in our ultimate goal: The Southern Story Craft Village. We are building a space where people can experience, preserve, and celebrate the living legacy of Indian crafts firsthand.

Craft Village – A Journey into the Soul of Handicrafts

Craft Village is more than just a place — it's a living, breathing experience of heritage, creativity, and tradition. It is a space where the past meets the present, where every thread, tool, and technique tells a story of generations. Here, visitors don’t just see crafts — they witness their making, understand their roots, and connect with the artisans who bring them to life.

Imagine walking through lanes filled with the rhythmic sounds of chisels on stone, looms weaving magic, hands shaping clay, and natural dyes staining fabrics in hues of the earth. Every corner of Craft Village is designed to celebrate the diverse and rich history of Indian handicrafts, offering a rare opportunity to learn, participate, and engage with the crafting process.

At the heart of this vision is The Southern Story — an initiative with a purpose. Our goal is to create a space where crafts are not just preserved, but lived and breathed. We aim to bridge the gap between artisans and the modern world, reviving forgotten techniques and showcasing the enduring relevance of traditional skills.

Craft Village by The SouthernStory is not just a destination. It’s a revival movement. A tribute to the makers. A celebration of India's handmade legacy.

Join us in our journey to honor the past, inspire the present, and shape the future of Indian handicrafts. Discover the artistry, embrace the culture, and be part of our story.