About us

Welcome to The Southern Story, where the timeless beauty of South Indian handicrafts comes alive. Our journey began with two passionate individuals: Gowdham, a skilled sculptor with a deep appreciation for traditional artistry, and Shahul Hameed, a visionary artist dedicated to preserving and promoting the rich heritage of South Indian craftsmanship.

United by a shared love for art and culture, we embarked on a mission to celebrate and showcase the incredible diversity of Indian handicrafts. Our brand specializes in creating unique, handcrafted pieces that reflect the soul of South India—from intricate sculptures to vibrant artworks that carry stories of tradition, devotion, and innovation.

Each product is thoughtfully designed and meticulously crafted by talented artisans, ensuring authenticity and quality. We take pride in supporting local craftsmanship, fostering sustainable practices, and connecting global audiences with the cultural treasures of South India. The goal of SouthernStory is to create a Craft Village where people can experience, preserve, and celebrate the legacy of Indian crafts.

Craft Village – A Journey into the Soul of Handicrafts

Craft Village is more than just a place — it's a living, breathing experience of heritage, creativity, and tradition. It is a space where the past meets the present, where every thread, tool, and technique tells a story of generations. Here, visitors don’t just see crafts — they witness their making, understand their roots, and connect with the artisans who bring them to life.

Imagine walking through lanes filled with the rhythmic sounds of chisels on stone, looms weaving magic, hands shaping clay, and natural dyes staining fabrics in hues of the earth. Every corner of Craft Village is designed to celebrate the diverse and rich history of Indian handicrafts, offering a rare opportunity to learn, participate, and engage with the crafting process.

At the heart of this vision is SouthernStory — an initiative with a purpose. Our goal is to create a space where crafts are not just preserved, but lived and breathed. We aim to bridge the gap between artisans and the modern world, reviving forgotten techniques and showcasing the enduring relevance of traditional skills.

Craft Village by SouthernStory is not just a destination. It’s a revival movement. A tribute to the makers. A celebration of India's handmade legacy.

Join us in our journey to honor the past, inspire the present, and shape the future of Indian handicrafts. Discover the artistry, embrace the culture, and be part of our story.